SHORT LEARNING PROGRAMME: EFFECTIVE SELLING SKILLS

NQF LEVEL 3,5

PURPOSE OF THE PROGRAMME

The programme is intended for individuals who intend to or are dealing with the selling and promotion of products through customer interaction in a wholesale and retail environment. This programme also aims to enhance the provision of intermediate level service within any particular industry.

METHOD OF ASSESSMENT

Informal assessment will be conducted during the training to obtain a Certificate of Attendance.

LEARNING OUTCOMES

A person who completed this skills programme, will have gained more information to be able to:

Identifying products and ranges in the store
Identifying product features
Explaining the benefits of product features
Explaining post-purchase product care
Establishing the customer’s need
Offering products to customer
Overcoming customer objections
Applying personal selling skills to sell products or services
Applying closing techniques to sell products or services
Closing the sale

This Short Learning Programme is aligned to the following unit standard:

UNIT STANDARD NUMBER	TITLE	NQF LEVEL	CREDITS
258160	Demonstrate knowledge of products in own area of operations in a Wholesale and Retail Environment	3	258160
258162	Sell products to customers in a wholesale and retail outlet	3	258162
10047	Close a deal with a customer	5	10047